Beckman Coulter Diagnostics to create customised solutions to meet unique challenges & opportunities of Indian subcontinent
In the light of emergence of India as one of the fastest growing markets in diagnostics field and its own unique opportunities and challenges, Beckman Coulter Diagnostics, a US-based global leader providing solutions to laboratories of all sizes, announced a series of business strategies to increase its commercial focus on the Indian subcontinent and footprint in both small- and large-sized labs.
Ganesh Ramaswamy, Senior Vice President, High Growth Markets, Beckman Coulter Diagnostics
Key Takeaways
- Underlines the importance of Asia as a key market and driver of diagnostics core growth.
- Allows increased transparency & visibility into specific and localised product-level initiatives to drive growth within the region.
- Initiatives planned by the company are local manufacturing, centre of excellence development & bringing out more cost-effective products for other clinical streams.
- Launched compact cost-effective five parthematology analyser “ DxH 500 for small to mid-size laboratories within metropolitan region, tier-II & tier-III cities.
- Invested significantly in Software Development Centre in Bengaluru to enhance both current & future products
- Committed to creating solutions specifically for the Indian customers looking forward to top class quality & very latest technology
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