Lazoi appoints Rupak Sengupta as co-founder
Lazoi, an online healthcare solution provider has appointed Rupak Sengupta as Co-Founder to spearhead the Brand and Marketing verticals. The move […]
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Lazoi, an online healthcare solution provider has appointed Rupak Sengupta as Co-Founder to spearhead the Brand and Marketing verticals. The move […]
German pharmaceutical group Bayer AG has signed an agreement with Panasonic Healthcare Holdings to sell its diabetes care business, for […]
In a bid to strengthen its presence in the diabetes care market, German healthcare major Bayer is planning to roll out a India-specific blood glucose monitor. The company intends to target the tier II and III markets with this device which is likely to be priced at below INR 1,000.
Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of direct-to-consumer advertising for pharmaceuticals, many pharmaceutical companies have assumed that consumers were somewhat passive participants in the patientphysician relationship.
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