NEWS REVIEW – WORLD

[This article was published in the November 2007 issue of the eHEALTH Magazine (https://www.ehealthonline.org)]

News Review

European Consumers Seeking Health and Pharmaceutical Information

Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of direct-to-consumer advertising for pharmaceuticals, many pharmaceutical companies have assumed that consumers were somewhat passive participants in the patientphysician relationship.