Transforming pharma structure for efficient doctor engagement
Since many decades, the sales and marketing functions of pharma companies has been divided into regions or zones, then into […]
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Since many decades, the sales and marketing functions of pharma companies has been divided into regions or zones, then into […]
Field service management, also known as field force automation, is an attempt to optimise processes and information needed by companies who send technicians or staff “into the field”, especially in cases of pharmaceuticals industry, medical representatives who are constantly on the move, meeting doctors need a device by which they can access the internet, fill in updates of their day